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With the rising trend of food delivery apps, Quick Service Restaurants (QSR) are emerging all over Singapore.
Customers have grown used to receiving fast and efficient service.
As such, in order to maintain a steady flow of customers, the food industry needs to adapt to the current pace of business as well.
This is especially true for current QSRs, where new trendy restaurants and cafes are popping up daily.
If you are a QSR owner, here are 3 quick tips that you can adopt to improve your business.
Enhance Your Online Presence And Branding
Fast food outlets grew 10% since last year, according to the Department of Statistics.
With half of these consumers being Gen-Z or Millennials, who are more comfortable accessing brands through digital means, it is important that you focus on building your online branding.
This could mean promoting your company through social media or riding the latest trend to build awareness and stay relevant.
Google Chipotle’s “lid flip challenge” for a good example of a QSR doing online branding.
It is important to stay relevant and distinguish your brand from your competitors.
By building a strong online presence you can reduce marketing cost in the long term and retain your existing customers through brand loyalty.
Invest In New Technologies
Advancements in technology have helped many businesses improve their efficiency and cut down on high labour costs.
The most common digital solution many QSRs in Singapore are adopting is a modern Point of Sale (POS) system.
A modern POS system now performs a wide range of functions rather than just carrying out sales.
For example, self-serving kiosks in McDonalds allow customers to skip the queue, order and pay, all from one terminal.
This drastically reduces customer waiting times as well as human error, resulting in a more convenient and pleasurable experience.
In Singapore, companies like EPOS offer POS systems which have features specifically geared towards QSR needs.
Two of the most notable functions are table management system and tablet ordering.
Table management helps to customize floor plans, split or combine bills and change table allocation, while tablet ordering allows you to send orders directly to the kitchen.
Adopting digital solutions can help you save on resources which can otherwise be allocated to other aspects of your business.
Implement And Expand On Food Delivery Services
Food delivery apps have become increasingly more popular due to its convenient and widespread choices.
This is in line with what a QSR stands for, which is quick and efficient service.
If you do not already offer such a service, you can partner up with companies like Foodpanda and Grabfood.
Do keep in mind the extent of how far you can deliver to while maintaining quality.
Ensure that orders arrive on time as frequent late deliveries often reduces the reputation of your restaurant.
(Ahem, Dominoes.)
Lastly, a good way to encourage online orders is to include delivery-only offers and promotions which can motivate customers to use your delivery service.
If done properly, a well organised delivery service can match the sales of your physical store solely due to the vast amount of internet users.
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